This morning, I met with team members for a client where I serve as their Fractional Chief Information Officer. The topic was Microsoft Exchange Public Folders that while supported in Microsoft Exchange Server is facing debate about how well they will be supported in Microsoft Office 365. Over my career, I have passed on deploying …
Continue reading “The Potential Demise of Microsoft Public Folders”
There is no excerpt because this is a protected post.
In working with TheHopeLine.com, Rackless’ internal software developers worked to develop an innovative approach to implementing Google’s FAQ Rich Results SEO Schema for this FAQ section. TheHopeLine and other clients at Rackless now use this innovative approach.
At Rackless, we feel the best design involves both software development and user experience. Those 2 components will get you 80% of the way to achieving good design for your Minimal Viable Product. To get the rest of the way there, use tools like Figma to collaborate with your software developer to emulate other websites and apps you admire.
Lately, I have spent time helping executives understand the concept called ‘Marketing Funnels’ and how they relate to technology. Marketing Funnels are the unique phases and stages a prospect goes through in making the buying decision. With Marketing Funnels also exists what we call the Sales Pipeline. For example, you may be reading this article …
Continue reading “Marketing Funnels and Sales Pipelines Exist Even When Hiring”
On a recent Bootstrapped podcast episode from Brian Casel and Jordan Gal, Brian spoke about the benefits of building software. Brian in the past mixed off-the-shelf software applications to address his growing business’ needs. After learning to code, Brian now prefers building software over his days of mixing software solutions together. At 37:50 into the …
Continue reading “Brian Casel on Building Software vs. No Code”
