Category Archives: Article

CIO vs IT Director: How Are They Different?

Often a company uses the title IT Director when the company either doesn’t develop software and a title with the word Officer isn’t politically acceptable.

The title Chief Information Officer is used to signal the person speaks on behalf for the company regarding strategy with shareholders, board members, media and more.

The Potential Demise of Microsoft Public Folders

This morning, I met with team members for a client where I serve as their Fractional Chief Information Officer. The topic was Microsoft Exchange Public Folders that while supported in Microsoft Exchange Server is facing debate about how well they will be supported in Microsoft Office 365. Over my career, I have passed on deploying …

Marketing Funnels and Sales Pipelines Exist Even When Hiring

Lately, I have spent time helping executives understand the concept called ‘Marketing Funnels’ and how they relate to technology. Marketing Funnels are the unique phases and stages a prospect goes through in making the buying decision. With Marketing Funnels also exists what we call the Sales Pipeline. For example, you may be reading this article …