Category Archives: Digital

Tools We Use at Rackless

At Rackless, we have a fascination with web statistics. We often recommend to our friends and clients the saying ‘Stand on the shoulders of giants.’ What that means is that to partner with companies that have huge resources and will be in business 5-years from now. There is nothing fun about having to replace a …

Ahrefs Blogging For Business: A Lesson in Marketing

Allow me to introduce to you an online course created by Ahrefs named ‘Blogging for Business‘. Blogging for Business is an online course that teaches viewers about Search Engine Optimization (SEO) and Paid-Per Click (PPC) advertising. SEO and PPC are helpful tactics to use in driving more traffic to your website. The course also provides …

Ahrefs Review: Thumbs Up and Down

Recently, I reviewed Ahrefs for a client, Chris from HopeHasArrived.com, where I serve as his Virtual Chief Technology Officer. The goal was to see how well Ahrefs stood out against the competition. Many of the clients we advise require a competitive edge in the market when it comes to their website. Tools like Ahrefs provide …

Marketing Funnels and Sales Pipelines Exist Even When Hiring

Lately, I have spent time helping executives understand the concept called ‘Marketing Funnels’ and how they relate to technology. Marketing Funnels are the unique phases and stages a prospect goes through in making the buying decision. With Marketing Funnels also exists what we call the Sales Pipeline. For example, you may be reading this article …