Below is the video from the meeting.

Below is the audio from the meeting.

Below is the transcript from the meeting

Micky (00:00): Wow. All right. Well, good. That’s all that you had some SEO questions and then two questions.

Chris (00:05): Yeah, that’s right. And there was a couple other, it’s kind of a, there was a couple of other smaller questions came up too. So yeah, but how you’ve been doing,

Micky (00:16): Doing good, been staying busy. I got one client. That’s having some server issues, so that’s taken up quite a bit of my time last couple of days. And I was looking at Chad here to see how it’s going. So it’s for ministry called food for the hungry and they need some reports done and we’re having some issues with a server that generates those reports. But other than that, life is going good. So my twins had a seventh birthday yesterday, so we saw that and we’re going to go out Saturday, officially celebrate it.

Chris (00:50): That’s cool. That’s really cool. Yeah. We my daughter had a fifth birthday this summer and we just did a party last Saturday with some kids and we did it outside and you know, I don’t know. It’s, we’re like, we’re not going to not celebrate her even though, you know, it’s just like you just, yeah. Anyway. That’s cool. You guys are going to do, you just had a party?

Micky (01:11): Yeah, we just had just a small thing at the house with just us last night, but we’re going to go out Saturday night. There’s a Don Julio is, is a Mexican restaurant here. That’s famous for, they bring out this big chocolate ball with dessert in it and the kids can hit it and it breaks everywhere. So that’s their big, so that’s what they want to do for their birthday. So we’re going to do that Saturday night.

Chris (01:34): That sounds good. That sounds really good. Yeah. Well there, I can start asking you some questions big picture, you know, I wanted to ask you about Google search console. I mean, there’s just this big picture. I’ve been just wondering, you know, like I’m from where I’m at my ministry, like, you know, starting to go, well, my dad and I are putting together a funding plan, a funding proposal, and we’re going to try and hit that hard. And September and October with people around here to, to really start ramping up the traffic. And I guess the question I’ve always wondered is like lately, you know, I kind of have another job and I go between some weeks I can work. I would say most weeks I get to work like 50 or 60% of my time with hope has arrived. And then there’s a few weeks, or, you know, maybe it’s the other way with my other job. And I’m just wondering in your, in your opinion, with people who are doing like kind of a product owner doing this type of thing is HopeHasArrived and where’s it going? Do you think it’s a, can it be a part time thing or does it need to be a full time thing? Or what, what does it need to be?

Micky (02:46): No, it could be both. I mean, side hustles, what they call side hustles is the term, give it, yeah, it could definitely be a side hustle. And so there’s, no, I wouldn’t feel any obligation to make it a full time hustle unless when it becomes a full time hustle is when you’re thinking, okay, we need to start hiring somebody before you hire somebody. You would make it full time unless you were hiring them to run it for you. Does that make sense?

Chris (03:12): Yeah. Yeah, I think so. Yeah. but then you just, it just kinda gets, well, maybe, could you repeat that again? I want to make sure I was following what you were saying.

Micky (03:23): Yeah. So say, for example, let’s say that you had a side hustle, let’s say that it was an ice cream stand and this ice cream stand. It was your side hustle. You did it on Saturdays and you did it on Sundays, but then you realize, wait, I need to open this thing every day. And the choice is, would you hire someone to open it every day for you? Or would you do it first? Yeah. And so the answer is always, you do it first. You do everything first. Otherwise it won’t work, it just won’t work. So you have to do everything. First. There’s a famous book written called the EMA and it stands for the entrepreneurial myth. And in that book, it teaches entrepreneurs and founders that you have to be the first one to do every job. And what you do is you be the first one that does it. Then you hand it off to someone once you’ve outlined the process. Wow. Okay. That’s cool. That’s how organizations grow EMS. E-Myth Gerber is his name.

Chris (04:29): Okay. Hold on. Sorry. Just one second. Let me grab a pen. I want to make sure I can write this down. Yeah.

(04:38): Okay. Yeah. So that’s, that’s good. That’s good to think about, I mean, that’s what I’ve been finding it is. It’s just like I get frustrated cause there’s just, I just feel like there’s so much lists of undone stuff or things that could be better that I just I’m getting it’s moving ahead. In the big picture traffic is coming, people are connecting with it. We’re growing very fast, especially the following on Facebook is it’s growing fast. And it’s, you know, we’re seeing good things, but it’s just like sometimes I just get frustrated. Cause I just feel like there’s so much more I could do. But then even if I had all the time, would that even be the most effective thing? Am I? I don’t know. It’s anyway. It’s just things I wrestle with.

Micky (05:25): Yes, yes. I heard this. I heard this podcast of the day. I thought about you. As a technique that would work. Let me go and see if I can find it real fast. What you want to do what’s you’ve heard the 80 20 principle. Yeah. Right. 80 20 do the 20% that gets you 80% of your results. So I’ll give you, let me see if I can find this podcast. Cause I’ve just listened to it because I think it would resonate with, if you were to hear it figure out, looking to see it was let me go to Indi, give you the website. Indie hackers dot. Let me, let me check it first because indie hackers.com and they had a podcast on there. Okay. Here, here it is right here. Okay. So let me send you, let me share with you my screen. Sure. Kara is on your, by the way. Hi Kara.

(06:44): All your. Yeah. You’re fine. Glad you could join us. So right here, do you see this? Dimitri? Just reach out that AAO. Yeah. Okay. So I want you to listen to this podcast, but I also want you to listen to his older podcast. I’m going to go inside teams and send this to you. So his name is Dimitri. He works for just reach out.io. The podcast is called indie hackers. So I’m not going to change and I’m going to go and post this. Chris here is a link to first podcast. I want you to listen to.

(07:39): All right. And then what I’m gonna do is I’m going to find his next one. Just reach out.io. Some of those site in the Cracker dot IO.com. I don’t know how to spell it. Oh, indie hackers. Alright, good. One was episode one 69. Okay. So here’s this other podcast here is the second podcast I want you to listen to. Okay. So this Dimitra guy started a company called just reach out about IO and what he does, what I like about his product is something that I think would help you because it helps you reach out to media people that will write articles about your website and about your so if I go here at trunk journalists pitch with relevance, so your story, I think would resonate what you’re doing with hope as a rod with media. Okay. So, but this is, I’m going to give you a longer, I’m not just pitching this website. I want you to listen to the podcast because I think the founder would resonate with you in the fact of what his strategy is. So what he does is every quarter, he picks a key word that he wants to own. And he attacks that keyword by writing articles about that key word on his site. So for example, in the podcast, you’ll hear him say he wanted to own PR outreach. So let’s go and do a search on PR outreach and let’s see if he was successful.

(09:54): Just reach up he’s number one. See that. So so he was obviously successful in doing that. So what he does is every 90 days he picks a key word that he wants to have number one or in the top, on the first page of Google search results. And for 90 days, he only writes about that key word. He writes articles, he links back to articles. At the same time, he writes this long article. Then he then pitches to journalists to cover and sends it out to all the journalists. The journalists will write articles, link back to him, which gave him a bunch of back links from relevant sources. And so I just thought about you the other day, whenever I heard this story, I was like, Oh, Chris could do something like that.

Chris (10:41): Hmm. Yeah.

Micky (10:44): I’m not sure what he use this. I don’t know if he said

Chris (10:47): That’s a good way to get bank backlinks, just getting people to write about you. Yes. well, what’s interesting too, as I was even thinking about this today, like I’ve you know, the hope line gave me a back link, but then I’m, I’m featured on the cancer center website. Nice. And you know, if you search my name, I come up really high on there. I mean, I don’t love it. It’s like right in the thick of my journey. But you could say, yeah, I think that would, yeah, gosh. Yup. There, I know this cause someone I know like search me, they’re like, Whoa, I didn’t know about all that. You know, I don’t know.

Micky (11:31): You ought to get them to see if they’ll add a back link.

Chris (11:34): You’re dang. Right. that’s it. I was thinking I know they might have a little bit of issue right now. Cause I have a doctor of theirs featured on the website that they fired.

Micky (11:46): Oh, got you. So you may not want to draw attention,

Chris (11:49): But however, I, you know, we going to move away from the medical stuff on the site. It’s just not really. And even I found with ministering to people, it does not, is not helpful to discuss medical things. Yes. I mean, I say, you know, the only things I say is like, yeah, you should seek the best care. You should pray for wisdom about that. You should talk to doctors and no, I don’t really know what the heck to tell you because I’m not a doctor.

Micky (12:17): Yeah.

Chris (12:19): And I feel like, yeah, cause it’s just the weeds. It’s it’s a anyway. Yeah. But yeah, that’s that’s yeah. That’s,

Micky (12:27): I’ll share with you those two podcasts. You can listen to them when you have time. I thought that he did a real good job. I thought his approach was very unique. A lot of people, what they do is they write content and then see what ranks. I don’t think that’s a good strategy. I think you want to go after key words that you know will work.

Chris (12:48): Yeah. Yeah. And I know I’m not, I don’t know any, any keywords right now really. I mean, I got in the game with scanxiety at least, but I’m just getting started. Yes. it is interesting. Yeah. Okay. Yeah. That’s I don’t don’t want me to rabbit trail here. That’s that’s great. That’s that’s great. I’ll I’ll check out those podcasts. I’d love to hear his strategy. And I think your reminder of the, you know, 20% that gets 80% of the results, it would be, it would be good. It’s it’s just difficult. Cause I have things like, you know, people wanting to contribute to hope as arrived, but I just don’t even have the time to go through their stuff to evaluate them. Cause I’m like, I’m riding a good wave right now. The Lord’s in it. Yes. I, it may be snooty, but I’m like, I don’t know these people, I don’t trust them. I’m not going to back link to him. Cause I don’t know him. So I’m like maybe, maybe later when I had people who can help me evaluate.

Micky (13:45): Yeah. What is it like when you hire somebody to do that for you?

Chris (13:50): Yeah. It’s time consuming. Yes.

Micky (13:54): And that doesn’t give you 80% of your results. So I wouldn’t worry too much about that.

Chris (13:58): Yeah. That’s probably true. Yeah. well I appreciate that Mickey. That’s good to think about are, are a lot of your clients like me where it’s a side hustle?

Micky (14:11): No, most of my clients are pretty big. You know, they have lots of employees and things like that. We want a lot of clients that we want to move into the side hustle, client business that can’t afford, you know, a web team, a CTO CIO kind of stuff. That’s where we’re, that’s the direction we’re moving into. We’re not moving into bigger clients. We’re moving into smaller clients.

Chris (14:36): Yeah. I it’s, I hear here’s my challenge. My challenge is that like I think if, if I did just go full time and I had no other, I just know the way I work. I work well with people and so if I just isolated myself and just, yeah, I can do it as a writer and things like that, but it would ld kill me personally.

Micky (14:58): Yeah. So then that could be a good time for you to make a decision only to go full time. Once you have an employee

Chris (15:05): Or like yeah. Some kind of support network, would that

Micky (15:09): Work around it? Yup. Yup. You might want to check out indie hackers. Indie hackers is mainly their audience is side hustle people. So check out their website. It’s a lot of technology people. So you’ll see like like any alternative to Google analytics. I know a lot of people that read this, it’s a lot of web people, so you would appreciate the web people on here. But there are a lot of, a lot of these people have side hustles. Like here’s a person asking for working space, coworking spaces. So I’m on here, but I never posted anything or my profile. So I never post or anything I must have. Yeah. That’s my age. They put my age on there. That’s not cool.

Chris (15:58): Not cool at all.

Micky (16:02): Right. 45 followers. Wait, that’s my age. Oh, go.

Chris (16:05): Nobody wants to see their own numbers there. That’s ridiculous. Well maybe I could ask you about Google search council. You know, I try to look at that and I know Kara sends me some reports. Just sometimes I don’t totally I don’t, when I look on it, I have such a basic understanding. I was wondering if you’d just maybe deepen my knowledge a little bit about when I go there, what I need to be looking at. Cause like I, I make sure none of my pages have errors, but then as I was reading in that it was saying like, Oh, this one got this many impressions and this I’m like, what does that even mean? I know what it means on Facebook, but I don’t know what it means on search council.

Micky (16:50): Yeah. Let me pull up your email from Kara. So the number of pages showing in Google search is 142 last time, 143. So it just dropped one number of pages that shouldn’t be showing zero. That’s good. Number of backlinks, 117. So that hasn’t changed much review of Google search console index. So performance first time adding this. Oh yeah, this is new. She has had this total clicks. So that’s number of people who clicked Google results, whether they were in the first column, second column, total impressions. This is how many times your website was shown in Google search. So 6,334 times. And then if you take that 53 and divided by six three, three, three, four, that gives you what would call the click through rate. So 0.8% click through to your website. Your average position was 18.7. And so you showed over here in search results, you showed up, you know, let’s see probably on the third page. Yeah, you’re on average. So that’s what that means. Valid means these are pages that were marked as valid by Google, 139. So it dropped, you know, from 140 last time. No era’s and then the site map issue resolved at last month, but it seems to be an issue back. So Kara created a ticket number five Oh five to have issue, resolve that. So if I were to go and look, we can pull that up.

Chris (18:30): That was resolved.

Micky (18:32): Oh, okay. Go ahead. Chris

Chris (18:35): Site map has been resolved. It was something with one of the plugins. It was something she explains it down the line. One of her last comments. Yeah. Right there. So it was the hummingbird.

Micky (19:00): Well, this caused an issue again. I added the entries again, but don’t know the cause remove injuries.

Chris (19:06): Yeah.

Micky (19:08): Sometimes it’s just technical glitches here. So she got that resolved. That was a site map. So it was cashed in the outsight map. Wasn’t it? Kira

Chris (19:17): Something like that. Yeah. this is, this is really helpful though. So like what, what I didn’t understand before I, you know, I read this before, but having you explain it well I’m sorry. Do you want to finish? And then I can ask,

Micky (19:30): Oh yeah. Yeah. So core vital. What this tells us is this is Google telling us if there’s any issues with the core website. And there was one, so Kara created that ticket and sent it to Isha. So we’ll look and see, there are 40 pages with CLS issues. So we sent that to see is that it’s still under review. Made some changes to the cache, plugin, resolve some issues, which showing and Google insights. Let’s wait for our crawl. And then we’ll check this back. I know she sent this to Chris. It came from Kara. I’m going to send this to Kara, Kara. I think I saw him. I’m like, I don’t know what that says.

Chris (20:16): I wondered why I didn’t see anything about that.

Micky (20:22): That happens.

Chris (20:24): That’s true.

Micky (20:26): Or is it not an issue? Yeah. Just about it.

Chris (20:28): Yeah, me.

Micky (20:31): So okay. So that’s to take care of the core bottles, mobile usability. There’s no issues and site link, search box, no issues. So what, the reason we look at this, all of this information comes from Google and Google to us is what we call the source of truth because that’s who our official partner is. And now what Google doesn’t tell us is what keywords are you ranking for? They don’t tell us any of that information. They don’t tell you what position you’re ranking for keywords. All they tell us is they give us the macro information. If you want the micro information, you have to hire a company like spy, food, SEMrush, or a trust. Those three companies can get you that data using a third party. They all, basically you use a third party called ClickBank, which is an aggregator of internet information. So we can go ahead and click bait. And so ClickBank, what click bait does is they partner with millions of people that low code in their computer that they’ve been tracked, their internet usage, and then they turn around and then they sell this information to H refs SEMrush and spot three. So this is where they’re getting their information from.

(21:59): I think it’s click. Let’s see, let me check. Where does H refs get its data? Let’s see. Click string. I’m sorry. It’s clickstream. Not clicking bank. Oh yeah. Okay, sure. I remember. Yeah. Okay. Check that because let’s see. Click stream SEO. I’m gonna make sure I get the right one smart search optimum. Okay. So here is where get your Google search optimization audit. So so as seen on SEMrush search journal, so what this company does is they aggregate a lot of data about the internet and then they turn around and sell it to companies. You can’t hire, I don’t think you can hire click stream directly. You have to go through one of their affiliates. Okay. So I was looking to see if they like recommend anybody. It looks like they recommend some people in their home place, but those are more ads.

(23:23): What’s your back Backlinko I told you about. Hmm. Yeah. As seen as SEMrush and I’ve been looking at some of that stuff some of it’s over my head at this point. But okay. But yeah, that’s so what we’re doing once a month is work pulling all this information out at Google, just so that you can keep an eye on it. And it forces us to review this. So that way we can make sure. So what we handle for you is what’s called technical SEO. We make sure your website’s operating and efficient and that it’s in compliant with Google. Yeah.

Speaker 3 (24:05): And we also felt too that Google would re kind of reward us if we fix those errors quicker than let him sit out there or, you know, not address them. Yeah. We don’t know that, but you know, we kind of feel like, you know, if you’re gonna take, if we’re going to take care of the site, Google should reward that or they’re going to look at that.

Chris (24:26): No, that’s great. Yeah. So one question I had so the 53 clicks. So if I’m understanding this correctly, as a result of my SEO, 53 people in that last month came on, hope has arrived organically, organically. Okay. Alright. That’s good to know. It’s not a lot yet, but it it’s. Yeah.

Micky (24:56): It makes sense. Yeah. So you want to make that number go up. Yeah. Now here’s the big number. So you were presented to 6,334 people saw your page and saw a page from hope as a ride. Yeah. Look, the rate is 0.8%. You want to make that go up and why you make that go up is you get content that people want to read and the title is very important to you.

Chris (25:28): Yeah. I wonder too, like, I mean, it just seems like the rich get richer, the poor get poor. Like if you’re on the third page, I just think you’re just so much less likely to get clicked. Right. I mean, so

Micky (25:43): Yeah. You want to be on the first page?

Chris (25:46): Well, I mean, and so it affects even if there is an impression, I just feel like by the time I’m on the third page, I’m like, I don’t know what this is. I’m out. Yeah.

Micky (25:57): It’d be like this click through rate would improve if you got on the first page. Yeah. Yeah. I agree. Because if someone’s going through three pages of search results, they’re more likely going through four or five and six are looking for a perfect yeah. Looking for something specific.

Chris (26:15): That’s such a cruel world on the internet. Cause you, you know, you’re not even competing when you’re on that third page.

Micky (26:21): Yeah. But, but now it’s a fair world. If you compete for that keyword. Hmm. Like just reach dot IO. They wanted to own PR outreach. So when you go after a keyword it’s fair game, because if you can be more competitive for that keyword, then you’ll get the traffic from that keyword. And you’ll hear in the podcast, he goes after keyword with 70 visitors. Like he doesn’t really care about the volume. He just wants to own the keyword.

Chris (26:56): Yeah. I remember that’s Brandon Galey strategy too. Yeah. He actually was really trying to push people towards that.

Micky (27:03): I know a lot of people, they want to go after the big, but the argument is that that’s the most competitive. So there’s a book out there. I’ll give you another book called blue ocean strategy. Have you ever heard of it?

Chris (27:19): I’ve heard you talk about red ocean and blue ocean for sure. Yeah.

Micky (27:22): Yeah. So the book is called a blue ocean and see if I can just type it. Okay. Here it is right here. Okay. So here’s what it’s called blue ocean strategy. Okay. So the argument in this book is that, do you go after cancer or do you go after bile, duct cancer? You know, cancer would be a red ocean strategy. Too many people are competing against that Euro fish in a shark infested waters. Yeah. However, go after bile duct cancer or go after I had, I have bowel doc or bowel duct cancer diagnosis, you know, because there may be a hundred people searching on that, but there’s no competition and you’ll own it. Yeah. Okay. Now let’s think about this. If you go after that for the next 90 days and you own it, and then the next 90 days you go after a cousin of that term, what’s a cousin to bile duct cancer diagnosis.

Chris (28:27): Oh, I don’t know. Some type of liver cancer or something. Yeah. Yeah.

Micky (28:31): There you go. So liver cancer diagnosis, if you go after that, do you see how it helped your first keyword write better? Because now you’re ranking for a family of terminators. Yeah. And so by doing this strategy that just reach out and IO, they’re giving you a level playing field. You’re not going to go after the guys that are getting the big keywords. They’ve been doing this for too long. You’ve got to go down the blue ocean strategy, not the red ocean. Okay.

Chris (29:03): Yeah, no, I can see that I’m going to, I’m going to listen to that podcast. That’s helpful. Cause I at least got in the game with scanxiety recently. I’ve been putting that up and I finally am. I’m in the game to start at least. So

Micky (29:16): I also think you really need a tool. You need a spy, food and hatred for SEMrush. Should have you got one of those yet?

Chris (29:25): No I so, well actually, so here’s, here’s going to be my question. So I got locked out of my Google ad words and I’ve been really puzzled over it and cause Maryland, you know, from every student was doing my Google ads with our, we did an experiment with that a year ago and it just didn’t work. And I can show you,

Micky (29:48): Can I share with I’m sure I’ll stop sharing.

Chris (29:50): I didn’t even, I mean, maybe you can whoops or what happened here? I clicked up the wrong thing here. Okay. Sharon screen here.

Micky (30:05): Let’s see here. Alright. So

Chris (30:12): When I go to, or is it Google? Okay. No, I don’t want a new, let’s see here. Here we go. So I’m going into this. See as soon as yeah. Okay. But then it has this little notification, it says new form of payment required. I’m not doing any ads.

Micky (30:46): And they require you to have a payment on file even if you’re not running ads.

Chris (30:50): Yeah. Cause then I went into keywords and I went into the where was it? They won’t let you go there. Yeah. I tried doing it and they’re like, there’s no search results for cancer. I’m like, yeah. Right.

Micky (31:04): I have a payment system in there. What they’re trying to do is stop people from using their data for free.

Chris (31:09): I got it. Well, the thing is I, okay, so this one’s under Chris Lawrence, but then the, the account is under this here I’ll show you what happens. It’s Gmail. I had a shared one with, with Maryland. Okay, come on. Okay. So,

Micky (31:37): Okay.

Chris (31:38): Hope has arrived 16 And then I have this password, but it says it’s the wrong password, which it’s not, I have no idea. So then I go forget and then I tell him what my old password was. And then I tell them to know, give me my, do it through my phone And then hold on a second here. I’ll go get my code

Micky (32:11): Six.

Chris (32:19): Okay. So there we go. See this, this is the, what I get here.

Micky (32:26): I should take a picture of this. Okay. So let’s go back to that. Let’s try it again.

Chris (32:37): Okay. So,

Micky (32:44): And the thing is, you know, I, so I emailed Marilyn and she’s like, actually your phone is the backup thing. Cause I’m like, can you give me access to this? She’s like, do you have access to it? I’m like, crap. Now hit your drop down. What are the three passwords that are stored? I just want to see what the three password or does it say two? Okay. So whenever you click that hit yeah. Hit that and then press next. Okay. So what’s that eight, nine number. That’s my phone number? My, my cell phone. Okay. So and that’s the one you just tried. Yeah. Although I do that again. I just want to see something. Yeah.

(33:48): Okay. Oh wait, wait, wait, wait, wait. Don’t push your confirm. Hit update recovery email. So hit update. Okay. Okay. So is that number right? You said hit next. All right. Change that to an email address. You check. That’s not this one. Alright. And then hit next and then hit done. Oh, now I’m going to get access again. Yup. I think so. Come on. Got it. Let’s see. Here. Let’s go. Yeah, man. I’m into that email. Let’s go to your Google ad account. Now that you’re logged in. Let’s see. I can refresh it maybe.

(34:45): And then I just need to add a credit card again. You need to add a credit card, which I can do that. Wait, let’s go ahead and close out. Go ahead where it says Chris, up there, chrisLawrence@cru.org hit that drop down right there and then scroll down. Or is it, is there, is there hit switch? Google account is this is the one. That’s it. Okay. Yeah. Click on that. I didn’t see it. I’m sorry. That’s okay. Yup. Now go ahead and hit send. All right, let’s do this again. Boy. It’s tough. Yeah. This is the most sophisticated security I’ve seen and really anything I use. It’s it’s so over the top, it’s annoying. I know. All right. Looks like you’re in. Okay. And now I just need to go

Chris (35:38): In and update. I need to go update my billing. It seems. Yeah, but that’s, I guess that’s what I need to do. Cause yeah. That’s we were talking about tools. I know this is a really important one to use and I do use, I mean like this stuff, like I use it all the time. I use it to make decisions whether to write articles or not now. Good. because yeah, I’m done with the days of, of blindly trying to hit targets. I mean, for example, let me, let me give you a quick example. There’s a new story I’m working on what it was it where the heck is it? Okay. I got to go through staging.

(36:35): I don’t. Okay. So there’s a new one I’m adding and this, and it’s totally effecting my headlines, which I’ve, I’ve gotten over that, but you know, facing childhood cancer it’s about, I mean, this keyword is massive. And I have this, this guy who tells a story of being a dad, walking through his kid with cancer and I mean it’s, but the thing is he keeps, you know, like he, he, he just kept dropping these, these topic topic and where I could have other articles, like he was talking about the stress, it put on their marriage. And I guess I want him to, that’s a whole separate article right there. Yup. And then he also mentioned he also mentioned about, you know, some tips for walking, like what, how to, how to communicate with your kids about it. And I was gonna get his wife’s perspective too, and I’d have all this other content, but then before I started doing that, I’m like, Whoa, you know, what are people actually searching?

(37:57): What’s the words. And so that’s where the tools have been coming in for me. And even, you know, it’s it influenced this, but what I’m using right now is a spy Fu and Google ad words. Yeah. That’s good. That’s a good combination. Is that, I mean, is that good enough? Or do I need to aspire to, is my preferred preferred? I mean, I would pay part of me eventually. I see myself using H reps because of their alert feature. That’s my favorite feature they have, but I just don’t need it right now. Cause I can’t write, I can’t hang out on forums and stuff just yet because I gotta have something to sell them. So that’s what we’re building out right now. Yeah. No, that makes, that makes sense. Well, that’s great. Thanks for your help with that. Cause that, that helps verify, at least I’m on track for now and I’m in the free spy food.

Micky (38:45): Yeah. And I think that’s good enough. That’s all I’ve ever used. I haven’t paid them yet.

Chris (38:48): Okay. Well that’s great. I appreciate that. The tip on that. But as you can see, I’m not no more chasing rabbit trails.

Micky (38:56): Yes. Yup, yup. Yup. That’s a, that’s a pretty good. And then, so you’re doing what they called the cornerstone article strategy, which is writing that article that leads you to write other articles that link back to that one that then lead to others, you know?

Chris (39:11): Yeah. And, and it’s tough cause I kind of run out of time. I’m like, ah, crap, you know? But yeah,

Micky (39:17): I love the way that you put coming soon there because you haven’t written it, but you now can easily go back and search coming soon and figure out, you know

Chris (39:24): Yeah. That’s, that’s what I was thinking. Cause I think people are going to want to read it, but then I can still fulfill my deadline. Yes. That I’m doing a new story of hope every month. But as I’m seeing these stories of hope, produce the need for new content. And so in a way I don’t even need to like brainstorm it cause they always people’s experience always leads right to it. And then tracking with the, you know, what, what people are searching. Well I had a thanks for helping me get my, my Google ad words. Okay.

Micky (39:57): Yeah. That’s awesome. Yeah.

Chris (40:00): That was worth the call right there.

Micky (40:04): Huh?

Chris (40:04): Question about a couple of content things. So let me just show you here. One here. This is back in the days when I was just, I was writing, but not knowing what people are searching. So like, you know, I wrote this thing about the great hope killer, you know, looks pretty, looks compelling, but the keywords aren’t there, people don’t search hope killer. And

Micky (40:34): It’s good from a if you were a journalist writing for a newspaper and they just happened to be reading the newspaper, it may work. Or if you’re a writer and you just want to write, you know, it’s good, but not good for search results.

Chris (40:55): Yeah, yeah, yeah. That, that makes sense. I guess there was something I, I had searched and that one, that, that one came up, which I was really kind of boggled by because it was it had no key. It didn’t, it doesn’t have a keyword selected. Oh. And I mean, it’s what I’ve noticed and I’ve gone back and I’ve tried to add keywords into things and it’s kind of tricky. Cause then you’re like, you didn’t write it for that.

Micky (41:26): Yeah. You’re stuffing, they call that stuffing.

Chris (41:28): Yeah. It kinda, yeah. It’s kinda stuffing. I mean, I, I was able to, it somewhat naturally in some of these, like for example I went back through all my stories of hope and you know, some of them get a little, I don’t know, like, let’s see, what did I do? Hers was a, usually what I’m finding is I end up doing it on the type of cancer which I know it’s a big, it’s a lot to compete with, but I’m like, it’s a longterm investment. Yes. And I’m hoping long term, like this keyword is leukemia Gee that’s going to be a tough one to rank with. Yeah. That’s gonna be a tough one. But some of the other ones like well I guess, I mean all of these might be tough, but I’m finding it’s really the only way I can do keywords with these stories. Because they naturally show up in here. So like this one, the keyword is cancer caregiver. Yeah. That’s a good one. Yeah. And it’s let’s see here. Yeah. So, you know, I’m getting happy, happy, SEO,

Micky (42:46): Your workout for you. It looks like it looks like a good picture.

Chris (42:49): Yeah, it did. It did. I can’t remember what we did, but it worked out. Yeah. Anyway. Well, I guess the question I was going to ask this one I wanted to ask was like so with content, like some of the things I’m trying to do is like recycle some stuff. So like for example, the pathway to hope there’s seven articles in here and some of them are like, I want to turn them into not just in the email series, but actually turn them into articles. Cause one is like, you know, like why we need help. It’s such a basic article that I don’t even have on the site yet, but it’s in my pathway to hope and I’d like to take it and like make it into use some of the same stuff, but then make it slightly different. So it’s original. Would you recommend doing that?

Micky (43:43): Sure. Because then you, haven’t linked inside that article, that links to another article that links back to this article and yeah, I liked that strategy. You basically, your articles are given birth to Newark.

Chris (43:56): Okay. Oh. So, so then let me make sure I understand that. Right. So like right now it’s an email series. Would I want to link to the email series or linked to that specific page of it? Or

Micky (44:07): I’d say both. So for example, in the email series, you could embed in your email a link to that article.

Chris (44:15): Hmm. And then in this article you can link

Micky (44:19): To that article too. So like scroll up where you mentioned, what was it? What, what did you say? What was that topic you had just had?

Chris (44:27): Oh, why? Why we need hope. I mean, we need hope. Okay. Scroll up to where that

Micky (44:32): Is or scroll down to where that is in the article.

Chris (44:35): Okay. So I got, I got to get into let’s see here. I think I’m going to have to go into to the series Kara you might even know this too where this is. I think it would be under posts. Cause she made that email series for me a while ago when I didn’t know what the heck, how to do it. I think they’re in there. Yeah, here we go.

Micky (45:06): So let’s look at this page and you can do yeah, let’s just grow up and see. So while we need hope so right there that you, this is the email that actually goes out, right.

Chris (45:24): That’s correct. And you can,

Micky (45:27): In the actual email you could write, is this the article you’re referring to or are you going to write another article on why we need hope?

Chris (45:34): Well, that’s what I wanted to do was like this, this con content, why we need hope and some of the other ones are like they’re just some, some subject matter that it seems like I need to have more content on, on the site written around that. Yeah, yeah,

Micky (45:50): Yeah. I would definitely. And you could link inside the email that goes out. You want to read more about why we need hope click here, you know? And what’s some, what’s something else that would be correct connected to why we need hope. Sure.

Chris (46:06): Okay. Let’s see here. Let me go onto the next one here. Well, this is a thing I talk about a lot. I feel like this needs to be an article. But it’s not enough because I wrote these in kind of an email format. It wouldn’t be enough to just copy this and make it a new page.

Micky (46:25): You got a whole different thing, but writing from a different perspective, not an email perspective, but from an article perspective.

Chris (46:32): Yeah, sure. I can do that. Something, something like that, you know? Yeah. And try and I guess I’ll have to try and figure out too with keywords around this topic. What are people actually searching? What are they searching for? Okay. Yeah. Yeah. That’s good. That’s helpful. Let’s see. Oh, here’s one other question for you. We’re covering a lot today, but this is good. So you know, the coronavirus stuff, you know, I stopped running in on Facebook just because my click rates were starting to get a Bismal and you know, I, I did this as the gift of peace. And so what I was thinking of doing was changing this title to the gift of peace and kind of taking some of this coronavirus stuff and making a different article. So I still have one about

Micky (47:25): Coronavirus. Yeah. You probably duplicate this one and then start from there, right?

Chris (47:30): Yeah. And do a different keyword. So it’s like just because I was even linking this in some other articles and now it’s like, you know how it is with people just learn to live with risk of crimes. They don’t really care.

Micky (47:44): I mean, it was probable a few months ago.

Chris (47:48): No, no one, they do not want to read it. Facebook has spoken. I mean, it was like 38 cents a click compared to 3 cents a click 5 cents a click. It’s like they don’t want it.

Micky (48:00): Yeah. And to me that’s very, that’s very temporary stuff. I know the hope line wrote on it. And then like, I know they had an expert that was like, you need to talk about some of the civil unrest. The only problem with that is that would be like covering sports on your website. That information is only good for a few weeks. They took it off.

Chris (48:24): Oh no, they still have by our support or they still have coronavirus support. Okay.

Micky (48:28): And they took it across the top. Cause they said it just stopped working.

Chris (48:32): I probably should take mine off. Yeah. I mean, it’s just, not people just don’t care. They don’t want to hear about it. They know it’s a risk, even cancer patients. They’re like LA LA LA, I don’t care. I don’t want to talk about it.

Micky (48:44): Yeah. You want to go after keywords that have a long tail that will be relevant in a hundred years,

Chris (48:51): Which is why I’m really glad I did it this way because that’s a start from scratch.

Micky (48:55): You don’t start from scratch. Yeah, those are, those are important topics, but the CDC and the news media cover that so well that and the fact that there was some false information put out there kind of hurt it a little bit. So people became distrustful of some information. Yeah. So to me, you just want to avoid this. I mean, this is me personally speaking, avoid these political hot topics.

Chris (49:24): Yeah, yeah. Or we’re going to be temporary.

Micky (49:27): Yes. I mean, it seemed like,

Chris (49:30): Does it seem like, you know, I know the hope line did a lot of resources for coronavirus for awhile, right. Or maybe it’s just one big article.

Micky (49:39): It was a big article that link you back to the CDC and stuff like that. Okay. And a lot of their resources that they put on, there are ones that they already had. It’s not like they went out and found new ones, correct. Anxiety, fear what they did, their strategy is how you should do it. They’re supporting existing content and they’re trying to funnel you into

Chris (50:04): Yeah. Well, what the heck they redesigned this. I was just trying to see if they, if a cancer, big cancer thing had anything about it, I’m not seeing it. Yeah. And there’s it’s an interesting to follow that. Yeah. It’s annoying to like trace some of those, those trends sometimes, you know?

Micky (50:24): Yeah. Yeah. Because you’re always knee jerking reacting,

Chris (50:28): And then it’s not good for long term. Yeah. I guess they’re still doing it. Yeah. And they’re doing it more like a public announcement. Don’t read any of our stuff, go to these pages. Oh, gotcha. Well the government website though, your own right there. Yeah. So they’re just gonna refer you to other government agencies. I mean, do you think I should take this banner off? I mean, if it’s not working for you, I would. And it’s not anymore. Yeah. I’d get rid of it. It’s taking up too much valuable real estate. Yeah, it is. Okay. Yeah. Well, man, this has been a great conversation. I’m glad. I think, well yeah, I think that’s good for now. Hey, I appreciate you guys. We can talk again. Sure. Yeah. It sounds good. I’m trying to get it back so I can actually see you guys. There we go. All right. Well, Hey you guys. Thanks for your time. Hope you guys have a good rest of your day. Alright. Talk to you. Alright. See you guys.